Thursday, September 01, 2005

Volkswagen world at the International Motor Show is set up in only 192 hours

Text from Volkswagen AG.
16 world and exhibition premieres – new Eos
Wolfsburg, 01 September 2005 - More than 1,000 staff working in shifts, 63 lorries daily and only 192 hours. Constructing the Volkswagen stand at the world’s biggest car exhibition, the IAA in Frankfurt, is this year a logistic masterpiece. From Thursday, a team of 16 from the Volkswagen marketing department is heading the construction. Volkswagen will exhibit 44 vehicles over 5,300m² in Hall 3 and, of these, 16 world and exhibition premieres are being celebrated in Frankfurt.

The new Eos – Coupe and Cabriolet in one – with a five-part roof construction which is unique worldwide, heads the new models. The brand is also exhibiting the new Golf R32, the strongest Golf of all time as well as the Golf GT with the dual charged FSI engine which at the same time hails the start of a new generation of engines. The new technology combines the advantages of petrol and diesel engines. The Jetta, Touran, Caddy, the new Beetle and new Beetle Cabriolet, Passat, Sharan, Touareg, Phaeton and Multivan will also be on show.

Besides this immense model diversity, Europe’s largest automobile manufacturer is also presenting new chassis and gear box technology as well as new electronics. A total of 38 exhibits will demonstrate the skill of the VW engineers.

The new vehicles and new technology will be elaborately staged at the IAA. Media such as drivable LED walls will be used which will enable huge projections with a breadth of 60 metres – the length of 2.5 tennis courts.

But, until it is all ready, everything must be perfect. The 192 hours are planned to the very last minute. Around 600 workers in the day shift and 400 in the night shift are working on the Volkswagen world with 63 lorries full of material arriving daily. And, in the late evening of 11th September, the cleaning staff will move in so that the new Cabrio Eros can be presented to journalists from all over the world in a press conference at 11.00 am the next morning.

For the daily exhibition business of all the trade and press visitors as well as the public, 500 staff will then be at work ranging from hostesses and security staff to vehicle supervisors and sales experts and technicians.

For the youngest visitors to the IAA, Volkswagen has set up the “Kids World” on the open area in front of Hall 3 – a playground on everything to do with cars and housed in a large tent. Adults can, meanwhile, test drive not only the VW cross-country Touareg on a special course but also all other Volkswagen new models around the Frankfurt exhibition site. With placards all around the city on the Main and events in the hall, the Volkswagen brand will attract attention to its big appearance at the show and its magnificent display of products of 2005.

In 2004 the Volkswagen brand delivered 3,064 million vehicles to more than 150 countries worldwide (2003: 3,075) and employed more than 130,000 staff worldwide. Volkswagen offers its customers technology leading vehicles in all categories which meet the highest design and quality standards. These include the Golf, the Passat, the Fox and Polo small vehicles as well as the upper segment Phaeton and Touareg.


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