Tuesday, July 25, 2006

Volkswagen of America Names Keith Price Public Relations Manager of Produc and Technology

Text from Volkswagen of America.
AUBURN HILLS, Mich. — Volkswagen of America, Inc. announced that it has named Keith Price public relations manager of product and technology.

In this position, Price is responsible for being the primary print, broadcast and digital media contact for Volkswagen brand product and technology information and communications. In addition, he will serve on the public relations and event management teams, with a primary objective of bolstering awareness for Volkswagen in automotive, business and general interest media sectors.

Prior to joining the Volkswagen team, Price served as director of sales and marketing for AutoWeek Magazine, where he was responsible for all national display, classified and Web revenue streams, the creation and leverage of strategic partnerships, development of new account acquisitions and management of all aspects of trade show promotions. Price has 25 years of publishing experience, with a primary focus on automotive enthusiast consumer magazines, and worked for such publications as Automobile Magazine, Outside Magazine, Entertainment Weekly and Field & Stream.

Price earned a Bachelor of Arts in business administration from Northwood University in Midland, Mich. He currently resides in Ferndale, Michigan and is the legislative chairman of the Adcraft Club of Detroit. A lifelong Volkswagen enthusiast, he currently owns eight Volkswagen vehicles, including a 1958 Standard Microbus.

Founded in 1955, Volkswagen of America, Inc. is headquartered in Auburn Hills, Mich. It is a subsidiary of Volkswagen AG, headquartered in Wolfsburg, Germany. Volkswagen is one of the world’s largest producers of passenger cars and Europe’s largest automaker. Volkswagen sells the Rabbit, New Beetle, New Beetle convertible, GTI, GLI, Jetta, Passat, Passat Wagon, Touareg and Phaeton through more than 600 independent U.S. dealers.

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