Wednesday, August 16, 2006

Volkswagen of America to Bring Thing to Woodward Dream Cruise

Text from Volkswagen of America.
Volkswagen signs as a significant sponsor of the Woodward Dream Cruise

AUBURN HILLS, Mich. – Volkswagen of America, Inc. is joining nearly 2 million people and 40,000 classic cars at the 12th Annual Woodward Dream Cruise in suburban Detroit this weekend. As a top sponsor of the world’s largest one-day automotive event, Volkswagen will bring The Thing and the Volkswagen Garage to the epicenter of car culture.

“Volkswagen is firmly rooted in the pop culture of the ‘50s, ‘60s and ‘70s. Volkswagen Beetles and vans were commonly found cruising along Woodward Avenue, “ said Steve Keyes, general manager of public relations. “We’re pleased to be associated with the Woodward Dream Cruise in such a big way this year.”

Dream Cruise visitors will find a yellow 1973 Thing cruisin’ along Woodward and Volkswagen will offer relaxation and entertainment at the Volkswagen Garage, located at Memorial Park at Woodward and thirteen mile in Royal Oak during the Cruise this Saturday. The Volkswagen Garage is open to the public and will include hammocks and couches for lounging and ping-pong tables. Nearby, Volkswagen will sell merchandise such as t-shirts, personalized dog tags and miniature versions of the “fast” icon. Free hub cap Frisbees will be available while supplies last.

The Woodward Dream Cruise presented by Eaton is the largest one-day car event in the world, attracting over one million participants and 40,000 classic cars each year. This summer classic celebrates the ‘50s and ‘60s when Woodward Avenue was the heart and soul of American cruising in the city that put America on wheels. Cruisers drive along a 16-mile stretch of boulevard through the nine host communities just north of Detroit, while spectators line much of the route enjoying the Motor City’s perennial love affair with the automobile. The Dream Cruise is packed with special events, live music, children’s activities and an amazing array of classics, hot rods and custom cars. The 12th Annual event will take place on August 19, 2006. Visit the official website at for more information.

Founded in 1955, Volkswagen of America, Inc. is headquartered in Auburn Hills, Michigan. It is a subsidiary of Volkswagen AG, headquartered in Wolfsburg, Germany.

Volkswagen is one of the world’s largest producers of passenger cars and Europe’s largest automaker. Volkswagen sells the Rabbit, New Beetle, New Beetle convertible, GTI, GLI, Jetta, Passat, Passat Wagon, Eos, Touareg and Phaeton through more than 600 independent U.S. dealers.


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