Monday, November 06, 2006

Volkswagen ERL Shows Forward Thinking Passat at SEMA

A one of a kind Passat was introduced at SEMA in Las Vegas that showcases the future of mobile connectivity on the go. Volkswagen's Electronics Research Lab and Intel have been working together to create open standards for connecting your mobile devices to your car. Highlighting the benefits of mobile connectivity, Volkswagen hopes to get others in the industry to join forces in creating these much needed open standards.

Press release after the jump.

Source: Volkswagen of America.
PALO ALTO, Calif.—Volkswagen of America, Inc. announced that its Electronic Research Laboratory (ERL) will debut a 2006 Passat showcasing the very near future of mobile consumer connectivity. The vehicle is on display this week at the Specialty Equipment Marketing Association (SEMA) automotive aftermarket exposition in Las Vegas, Nevada. The ERL has been in collaboration with Intel to develop open standards for connecting mobile electronics devices to vehicles. The display Passat features Ultra Mobile PC integration, providing a consumer with “on the go” connectivity to a variety of digital media. The vehicle reinforces the consumer benefits of mobile connectivity, and serves as a unified industry call for the promotion of open standards.

“We’re delighted to be working with Intel, as they share our vision of the potential of open standards,” said Parag Jain, Senior Project Engineer at the ERL. “The consumer will benefit when their vehicle allows for mobile connectivity across a variety of media platforms. Since the SEMA show is where automotive manufacturers and aftermarket firms come together to display their innovation, we felt it was the right venue to debut our Passat.”

About the Electronics Research Laboratory:

The Volkswagen of America Inc. Electronics Research Laboratory (ERL) focuses on providing customers with smarter cars, sooner. It aims to identify new technologies and accelerate their development into future production vehicles. Located in Palo Alto, California, the ERL is an in-house think tank representing the Volkswagen Group in North America. Its presence in the heart of the Silicon Valley allows the Volkswagen Group to work directly with the world’s leading high-tech companies, start-ups, and universities. These partnerships allow the ERL to design and develop innovative features and applications, which are then integrated with Group vehicles for evaluation and testing. For additional information please see www.vwerl.com

About Volkswagen of America, Inc.:

Founded in 1955, Volkswagen of America, Inc. is headquartered in Auburn Hills, Michigan. It is a subsidiary of Volkswagen AG, headquartered in Wolfsburg, Germany. Volkswagen is one of the world’s largest producers of passenger cars and Europe’s largest automaker. Volkswagen sells the Rabbit, New Beetle, Jetta, GTI, Passat, Touareg, and Eos through more than 600 independent U.S. dealers.

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