Wednesday, January 17, 2007

Volkswagen sponsors 2007 Sundance Film Festival

In keeping with Volkswagen's culture of individualistic creativity, they have announced that they will be a sponsor of the Sundance Film Festival. The festival has been world renowned for fostering creativity among independent filmmakers by supporting them. For this year's festival, Volkswagen is the main automotive sponsor and will be involved with transporting filmmakers and other important people around Utah. Volkswagen will also be showcasing an attraction in which people will be able to drive along an off-road course in a Touareg for 30 minutes. There will also be t-shirts and an Owner's party where special screenings will be held.

Jump for press release details.

Source: Volkswagen of America
Presenting Sponsor Features Off-Road Driving Experience,

Custom Silk-Screening Studio, and Screening of

Joe Strummer Biopic, “The Future is Unwritten”

Park City, Utah—Volkswagen of America, Inc. continues its tradition of support for independent film and the risk-taking spirit of pioneering filmmakers with its sponsorship of the 2007 Sundance Film Festival.

Centered around its “Enjoy the Show. Enjoy the Ride.” theme, Volkswagen will energize and entertain festival filmmakers and guests through a variety of unique experiences. First, as the official automotive sponsor of the festival, Volkswagen will field a fleet of more than 100 vehicles from its entire product range to transport filmmakers and casts to premieres, events, and everywhere else at the Festival.

A “don’t-miss” opportunity is an off-road Joyride that Volkswagen will offer all driving enthusiasts from 11 a.m. to 5 p.m. Jan. 20-26. Operated by the Skip Barber Racing School and its team of instructors, the experience will test the mettle of drivers in 2007 Volkswagen Touareg SUV’s on a challenging off-road, snow-covered course. Stop by Volkswagen Headquarters (VWHQ) at the corner of Main and Heber to sign up for this 30-minute memorable ride.

From Jan.19 through Jan. 26, Volkswagen will create one-of-a-kind silk-screened t-shirts for festivalgoers, filmmakers, casts and movie buffs who stop by VWHQ. We’ll even silkscreen garments that filmmakers and talent bring in themselves. Festival fans can also warm themselves with hot V and W alphabet soup and Krups coffee.

"We’re dialing up the fun factor," said Heidi Korte, brand promotions manager for Volkswagen. "Fantastic films, celebrity sightings and off-roading in a Volkswagen Touareg guarantee that this year’s festival will be an unforgettable experience.”

To reward its loyal buyers, Volkswagen will host an exclusive Owners’ party on Jan. 21 at the Spur Bar & Grill featuring the North Mississippi Allstars. Owners will also be treated to a special screening of the Joe Strummer biopic, “THE FUTURE IS UNWRITTEN” on Jan. 25 at the Redstone Theatre. Capping off this screening will be the presentation of the annual “VW Relentless Drive Award” and the use of a free Volkswagen for one year, which will be awarded to the filmmaker whose movie was most inspired by music. Last year’s winner, for the most creative use of a vehicle in a film, went to “MAX AND JOSH”, directed by Katherine Ann Busby. Volkswagen Owners and a few lucky others will be the official judges of this special Sundance competition.

Consumers who test-drive a Volkswagen from now through Jan. 26 can earn a chance to experience these Volkswagen Owner benefits by visiting any of the four participating Salt Lake City dealerships and picking up a VWIP Sundance movie pass lanyard. Supplies are limited.

Participating Dealers:

· Cutrubus Motors Volkswagen, Layton, Utah; 1230 North Main; (801) 544-5878.

· Ken Garff Motors, Orem, Utah; 195 East University Parkway; (801) 374-1751.

· Strong Volkswagen, Salt Lake City, Utah; 1070 South Main Street; (801) 596-2200.

· Volkswagen SouthTowne, South Jordan, Utah; 10968 South 290; (801) 676-6401.

Volkswagen of America, Inc.

Founded in 1955, Volkswagen of America, Inc. is headquartered in Auburn Hills, Michigan. It is a subsidiary of Volkswagen AG, headquartered in Wolfsburg, Germany. Volkswagen is one of the world’s largest producers of passenger cars and Europe’s largest automaker. Volkswagen sells the Rabbit, New Beetle, New Beetle convertible, GTI, Jetta, GLI, Passat, Passat wagon, Eos, Touareg and Phaeton through approximately 600 independent U.S. dealers. Visit Volkswagen of America online at


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