Tuesday, May 02, 2006

Jetta Safety Campaign TV Ads Paying Off

Text from The Auto Channel.
Washington DC May 1, 2006; The AIADA newsletter reported that Volkswagen's latest ads for the Jetta, which display the effects of high-impact crashes, appear to have sparked consumer interest.

According to USA Today, "Volkswagen says that since the ads touting Jetta's crash safety began on April 10, requests for brochures are up 37 percent at call centers and 56 percent on the Web compared with the first 15 days of March, and Internet requests for dealer price quotes are up 58 percent."

Volkswagen dealers also say the campaign is having a positive effect on business. "We've seen a real uptick in traffic. Dealer feedback is that it's working," said Bob Grace, president of the Volkswagen Dealer Council and owner of Southpoint Volkswagen in Baton Rouge, L.A. "The advertising is shocking, but customers are saying that it makes you think about the safety of our cars."

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