Monday, June 05, 2006

Volkswagen of America Names MWW Group Lifestyle Lifestyle Public Relations Agency of Record

Text from Volkswagen of America.
Agency to Spearhead Media Relations and Key Public Relations Initiatives in Support of Automotive Leader’s New “Lifestyle” Focus

AUBURN HILLS, Mich. – Volkswagen of America, Inc. announced today that it has appointed MWW Group as its lifestyle and entertainment public relations agency of record. In this role, MWW Group will manage national lifestyle and entertainment media relations initiatives for the Volkswagen brand in the U.S. market.

”It’s time to expand our public relations outreach efforts in lifestyle and entertainment media,” said Kerri Martin, director of brand innovation, Volkswagen of America, Inc. “MWW Group has a successful track record with other iconic brands and has a demonstrated ability to translate a brand’s business goals and objectives into creative public relations strategies and programs.”

“Volkswagen is a tremendous brand with an extraordinarily exciting line up of new cars. We look forward to working with Volkswagen to create a deep and relevant brand connection within key consumer lifestyle segments by leveraging the introduction of cutting-edge new vehicles such as the GTI, Rabbit and upcoming hardtop convertible Eos”, said Michael W. Kempner, president and CEO of MWW Group. “But what is most exciting to me is that Volkswagen represents so much more than just a car, it is one of the most famous automotive brands in the world.”

Volkswagen of America, Inc.

Founded in 1955, Volkswagen of America, Inc. is headquartered in Auburn Hills, Michigan. It is a subsidiary of Volkswagen AG, headquartered in Wolfsburg, Germany.

Volkswagen is one of the world’s largest producers of passenger cars and Europe’s largest automaker. Volkswagen sells the Rabbit, New Beetle, New Beetle convertible, GTI, GLI, Jetta, Passat, Passat Wagon, Touareg and Phaeton through more than 600 independent U.S. dealers.

About MWW Group

This is the third consecutive year that MWW Group has been honored with the #1 ranking in the 2005 Holmes Report/Kelly & Lugbauer agency client satisfaction survey. MWW Group achieved top rankings in the categories of account leadership, strength of account team, creativity, strategy and planning, and program execution.

MWW Group is one of the nation’s top ten public relations agencies and is known for its results-driven approach to public relations. The agency is nationally recognized for its work in consumer marketing, corporate communications, investor relations, public affairs and government relations, technology and healthcare. Headquartered in East Rutherford, N.J., MWW Group has 11 full-service offices representing national and multinational companies, including Sun Microsystems; Samsung; McDonald's; Nikon; Bally Total Fitness; Sara Lee; Deloitte & Touche;; FreshDirect; Trans World Entertainment; Scottish Enterprise; Verizon; CIT Group, Inc.; Oxford Health Plans; Roche; The Mills Corporation; The Palm Restaurants and many Fortune 1000 clients in the consumer, professional services and industrial sectors. MWW Group is part of the Interpublic Group of Companies (NYSE: IPG). For more information on MWW Group, visit


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