Monday, June 20, 2005

VW's 13 ways to return to its roots

On an article by Inside Line, Volkswagen will launch 13 (you read correctly) new models in the North American market within the next 24 months. All these new models will signal Volkswagen's return to its roots, which is to sell affordable German engineered cars that are fun to drive, great to look at, and just plain cool. Volkswagen also plans to tackle its lackluster reliability, sagging sales, lack of model variation, and loss of profit due to the euro dollar's strong position over the US dollar.

In addition to this barage of new models, Len Hunt has set up a 100 member team whose sole duty is to tackle quality problems in the new models as soon as possible. Hunt has set up a team which can communicate directly with Volkswagen factories and Volkswagen of America Headquarters at Auburn Hills, Michigan. This team will also be in contact with dealership technicians, who are usually the first to discover quality problems. Their goal is to get a fix within eight weeks of the problem being found out or another resolution will be found.

So for those interested, I have made a list of what models are included (some haven't been given the green light) in the 13 that is due to launch by 2007.

These are all definite:
Golf
GTI
New Beetle (facelift)
Jetta
Jetta Wagon
GLI
Passat
Passat Wagon

Not a lot is known about these models:
Concept R (Given the green light)
Concept C (From what I know, its also been given the green light)
Small SUV/CrossGolf/Beduin (Not a lot is known about his model right now)
Pickiup truck?
Touareg Coupe (Possibly the next generation Touareg? Could have 7 seats?)

Article: Inside Line