Monday, June 20, 2005

VW's 13 ways to return to its roots

On an article by Inside Line, Volkswagen will launch 13 (you read correctly) new models in the North American market within the next 24 months. All these new models will signal Volkswagen's return to its roots, which is to sell affordable German engineered cars that are fun to drive, great to look at, and just plain cool. Volkswagen also plans to tackle its lackluster reliability, sagging sales, lack of model variation, and loss of profit due to the euro dollar's strong position over the US dollar.

In addition to this barage of new models, Len Hunt has set up a 100 member team whose sole duty is to tackle quality problems in the new models as soon as possible. Hunt has set up a team which can communicate directly with Volkswagen factories and Volkswagen of America Headquarters at Auburn Hills, Michigan. This team will also be in contact with dealership technicians, who are usually the first to discover quality problems. Their goal is to get a fix within eight weeks of the problem being found out or another resolution will be found.

So for those interested, I have made a list of what models are included (some haven't been given the green light) in the 13 that is due to launch by 2007.

These are all definite:
Golf
GTI
New Beetle (facelift)
Jetta
Jetta Wagon
GLI
Passat
Passat Wagon

Not a lot is known about these models:
Concept R (Given the green light)
Concept C (From what I know, its also been given the green light)
Small SUV/CrossGolf/Beduin (Not a lot is known about his model right now)
Pickiup truck?
Touareg Coupe (Possibly the next generation Touareg? Could have 7 seats?)

Article: Inside Line

5 Comments:

Anonymous Lorenzo said...

The list I compiled contains 4 models that we don't really know a lot about. Anyone agree with these models or do you have your own predictions? Post your predictions.

Mon. Jun. 20, 11:00:00 p.m.  
Blogger SIRYOKOHOMO said...

I have seen pictures of the new suv(very ugly), I have seen pictures of the concept r & c(very, VERY hot!!!) I have seen pictures of this Touraeg pickup(from like, 2000) It was replaced by the Touraeg we know and love today. The refreshed new beetle is AWESOME(wish it was always this nice) looks more styled from its old self. The Passat is a total gem of a car. Its one of the nicest things I have ever seen.

All these new models are not a bad idea, its just that the reliability of VW has taken a severe beating. Myself included, I was lied to about my car by Colonial VW in westboro MA- this was before you could get a carfax report. They sold me a lemon that had been in a crash, told me it had one owner, (it had two) and said they were throwing in a 6 disc trunk mounted cd changer(which was 100% b.s.) When I found out their lies, it was too late. They offered to put me in a new jetta 1.8 turbo at a discounted price and then had me drive 20 miles to the dealer to sign, only to find out that that was b.s. to. they said "sorry- we changed our minds." Their service sucks BIGTIME, i used to take it to VW to get things done, only to have it sit their all day, couldn't give me a replacement car or anything. Were rude to me, one guy wanted to know if I new anyone that could get him pot. TOTALLY TRUE!! I do love my VW. It just seems annoying that I can't get any satisfaction from the evildoers who sold it to me.

Tue. Jun. 21, 08:58:00 a.m.  
Anonymous Lorenzo said...

dealership service has been a major issue that Len Hunt plan to tackle here in north america. i just hope something happens.

in a reliability stand point, if the jetta is any indication, it seems to be doing great in general. sure they had the speaker problem early on, but they actually had a fix soon after.

Tue. Jun. 21, 03:57:00 p.m.  
Anonymous Anonymous said...

Has anyone heard about a long wheelbase Touareg? I would be interested in a Touareg with more rear seat room (with or without a third row).

Also, regarding VW's "roots", they should offer more TDI offerings. I find it odd, that the U.S. can't get a TDI New Beetle Convertible, but the rest of the world can. There are a lot of diesel faithfuls and if VW can come to marked with diesels in the Phaeton and Touareg (both V6 and V10) they will beat BMW and Benz to the punch and get initial market share...I'm afraid they will only bring them AFTER others do and by then they will have a thinner slice of the market.

Fri. Jun. 24, 08:38:00 p.m.  
Anonymous Anonymous said...

With regards to the "NEW" vehicles coming to North America (as cool as they are, I'm not counting new versions of existing models, ie. jetta, passat, etc.). . . VW just had it's shindig down in Texas and unveiled their plans as well as displaying prototypes. The new Jetta wagon was there and looking sweet. Also in the works a smaller golf-based SUV, a new van designed for the U.S., a truck (maybe), the new cabrio (concept C), the Fox and rumors of a car between the Passat and Phaeton.

Mon. Jul. 18, 10:34:00 p.m.  

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