Wednesday, July 20, 2005

100 million mission: Volkswagen in the fast lane with on-line prize game

Text from Volkswagen AG.
Half time in the virtual hunt for the next 100 million vehicles

Wolfsburg, 20 July 2005 - The Volkswagen brand “100 million mission” worldwide computer and mobile game has notched up its first success: players from 84 countries so far have joined up to produce over 63,000 vehicles.

The realistic, three-dimensional on-line game from Europe’s largest automaker was launched at the end of May. Players’ enthusiasm for producing as many virtual vehicles as possible within three months is impressive. So far, over 63,000 New Beetle, Golf and Passat have been jointly manufactured worldwide. That corresponds to an average of 1,200 models per day. The only vehicles that count are those which have completed all nine production stages. The Golf has proved the most popular model to date, and accounts for almost half of total virtual production.

Gamers from Germany are particularly busy, closely followed by players from Egypt. So far, PC game participants come from a total of 84 countries including Ireland, Brazil, Russia, Australia, Singapore and the Sultanate of Oman.

The mobile game of the same name has also caught the attention of players. Nifty-fingered users thoroughly enjoy this classical racing game developed to complement the PC game. The object is to get back the plans for the new Volkswagen Fox stolen by an industrial spy in a game comprising nine levels.

This idea for this unique game was triggered by the anniversary to celebrate production of the 100 millionth vehicle bearing the Volkswagen badge. Players successfully completing the entire virtual “100 million mission” are registered for a prize game where they can win a real 20,000 Euro Volkswagen Golf. The game ends on 28 August 2005 and is available in seven languages.

Further information on the free download and the prize game is available from 100 Million Volkswagens

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