Volkswagen and Apple talk about iCar
Posted by Lorenzo at 7:50 pm
Volkswagen and Apple and supposedly talking to each other about possibly making an "iCar" sometime in the future. Martin Winterkorn met with Apple CEO Steve Jobs in California to talk about possibly showcasing some of Apple's technology in Volkswagen vehicles. Will it also be glossy white and have a scroll wheel for a steering wheel, I wonder?
Right now, the talks are at their earliest stage and neither wants to confirm anything beyond admitting "scores of ideas". Experts believe that an Apple package upgrade in a compact car like, say, the GTI would entice more of the YouTube generation to look more into the brand.
A similar partnership occurred between Ford and Microsoft. The end result is Ford Sync, which enables easy access to music on mp3 players, mobile phone commands, and is completely voice-activated. Given Apple's innovative nature, I'm pretty sure Volkswagen can top Ford on this one.
Source: Forbes
Right now, the talks are at their earliest stage and neither wants to confirm anything beyond admitting "scores of ideas". Experts believe that an Apple package upgrade in a compact car like, say, the GTI would entice more of the YouTube generation to look more into the brand.
A similar partnership occurred between Ford and Microsoft. The end result is Ford Sync, which enables easy access to music on mp3 players, mobile phone commands, and is completely voice-activated. Given Apple's innovative nature, I'm pretty sure Volkswagen can top Ford on this one.
Source: Forbes
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