Thursday, May 08, 2008

Buy a Routan, get into college

Ok, so maybe it isn't that simple. To launch the Routan in the US, Volkswagen has partnered with Upromise, the largest private source of college funding contributions in the US. The partnership will work this way: anybody who preorders a Routan by August 31 and takes delivery by November 30 can be eligible to receive $1,500 towards a college fund for Junior.

Talk about incentives. This is a great way to promote the Routan as a real family's minivan.

Press release is after the jump.

Source: Volkswagen


HERNDON, VA.-Volkswagen of America, Inc. announced today a partnership with Upromise, the country's largest private source of college funding contributions, to provide $1,500 to customers who purchase or lease a new 2009 Routan for their child's future education savings.

"We know parents are concerned about saving for their kid's future. To help families tackle this challenge of saving for college, we're excited that we are able to partner with Upromise," said Tim Ellis, Vice President of Marketing, Volkswagen of America, Inc. "We're aware that the cost of college continues to rise exponentially, far outpacing inflation, and our hope is to help our customer's off-set that cost, while getting a great new vehicle."
Upromise members can get $1,500 in college savings when they pre-order a Routan by August 31, 2008 and take delivery by November 30, 2008. To do so, members should log on to, print their unique Upromise VW Savings Code, and present it to their preferred Volkswagen dealer at the time the pre-order deposit is made. Anyone can join Upromise at no charge simply by visiting Signing up is fast, simple and completely free.

The Routan, Volkswagen's all-new seven-passenger minivan, delivers families the best of both worlds: a vehicle that combines German sensibilities in design, fit and finish, and handling characteristics with market relevant features and outstanding value. The Routan is instantly recognizable as a member of the Volkswagen family, with its stylized front grille and exterior treatments. The interior enhancements create an environment that is visually pleasing, modern, and meticulously detailed. The high quality materials, beautiful textures and rich luxurious colors are combined with exacting tolerances and superb fit and finish.

While pleasing and contemporary, the Routan's interior also follows the traditional Volkswagen design philosophy that form follows function. The Routan comes with a host of functional features, including: conversation mirror, rear seat entertainment system with two nine inch screens for second and third row, touch screen navigation with 30 GB JoyBox™ Multi-Media Entertainment system, dual power sliding doors with power windows, power fold third row seating for extra storage room, and no less than thirteen cup holders.

Second row captain's chairs offer an increased level of luxury and comfort while still providing the convenience of a traditional minivan, with over 32.7 cubic feet available behind the third row seats and a full 83 cubic feet is available behind the second row.

The Routan will come standard with a 3.8L V6, offering 197 hp and 230 lb. ft. of torque when combined with the standard six-speed automatic transmission. A 4.0L V6 will also be available rated at 251 hp and 259 lb. ft. of torque. Routan features European tuned suspension and steering optimized for handling and improved driving dynamics. Standard all-season traction control and ESP, brings safety and security to the Routan.

The Routan will have starting prices of $24,700 for the S Model, $29,600 for the SE Model, $33,200 for the SEL Model and $38,400 for the SEL Model equipped with a Premium Package. A distinctly designed minivan at an attractive price point will broaden the brand portfolio, while providing a roomy alternative to existing Volkswagen owners. The Routan is expected to be available at dealers in September 2008. For more information about the Routan, please visit

About Upromise
Launched in April 2001, today Upromise is the largest private source of college funding contributions in America, with more than 8.5 million members and $425 million in member rewards. Membership is free and can help families save money for college while making everyday purchases of products and services at more than 21,000 grocery and drug stores, 14,000 gas stations, 8,000 restaurants, as well as thousands of retail stores, and more than 575 online shopping sites. Upromise partners include Citi®, ExxonMobil Corporation, Bed Bath & Beyond®, McDonald's®,,,, and hundreds of others. Upromise also makes it easy for families to start their own college savings strategy through tax-advantaged 529 college savings plans offered through Upromise Investments, Inc. or by using Upromise contributions to help pay down eligible student loans. Upromise is a wholly owned subsidiary of SLM Corporation (NYSE: SLM), commonly known as Sallie Mae, the nation's leading provider of saving-and-paying-for-college programs. Upromise is headquartered in Newton, Mass., and has more than 350 employees. For additional information, visit

About Volkswagen of America, Inc.
Volkswagen of America, Inc. recently announced Electronic Stability Program (ESP) as standard equipment on all its 2009 vehicles. As a result, Volkswagen is one of the only original equipment manufacturers to offer an electronic stability control system on their entire product line – ahead of the National Highway Traffic Safety Administration's (NHTSA) deadline requiring vehicles in the 2012 model year to include stability control systems. Volkswagen's ESP technology works in conjunction with anti-lock brakes and helps reduce loss of control and rollovers to avoid crashes. NHTSA predicts nearly 10,000 lives could be saved each year if automakers included stability systems as standard equipment.

Founded in 1955, Volkswagen of America, Inc. is headquartered in Herndon, Virginia. It is a subsidiary of Volkswagen AG, headquartered in Wolfsburg, Germany. Volkswagen is one of the world's largest producers of passenger cars and Europe's largest automaker. Volkswagen sells the Rabbit, New Beetle, New Beetle convertible, GTI, Jetta, Jetta SportWagen, GLI, Passat, Passat wagon, Eos, and Touareg through approximately 600 independent U.S. dealers. Visit Volkswagen of America online at


Anonymous Guy said...

Shame the Rotan is a rebadged Chrysler. The styling looks OK ish but the engines - oh my god. A 3.8L V6 producing less power than the turbocharged 2 litre I4 VW use in most of their products. They are using Chrysler engines - how can they say it is a VW? Built by Chrysler so it cannot have German levels of fit and finish

Sat. May 17, 05:30:00 p.m.  
Anonymous Anonymous said...

Buy a Chrysler @ save!

Sat. May 24, 11:13:00 a.m.  
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