Friday, September 07, 2007

Volkswagen to launch new slogan at Frankfurt

For a few years now, Volkswagen's slogan almost everywhere else in the world save North America has been "Aus liebe zum automobil" or the English version of "For the love of the People's Car". Now, it seems Volkswagen has grown tired of this old slogan and is said to be readying a new one to be presented at the Frankfurt Motor Show (which is next week!).

Some have said that the new slogan will be "Volkswagen - Das Auto" which translates to "Volkswagen - The Car". Personally, that's not much of a slogan. Unless, of course, the "The" has an inflection denoting Volkswagens as the car. You know what I mean? Of course, nothing has been set in stone until we hear it (or don't hear it) straight from Volkswagen.

In any case, watch out for this at the upcoming Frankfurt Motor Show this coming week.

Source: The German Car Blog


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