Tuesday, April 08, 2008

Das Auto kicks off with Heidi Klum and Bobby Knight

So, as we announced last week, Volkswagen of America adopted the global "Das Auto" slogan and made a whole marketing campaign around it. For TV spots, they have a black Beetle named Max doing interviews with various pop culture icons. One such icon is supermodel Heidi Klum, who manages to make the Beetle blush. Another spot is with college basketball coach Bobby Knight, which Max manages to piss off. It's all really very well done, great dialogue, and I for one look forward for more. Will post more as they come in.

Both videos are after the jump.

Source: YouTube


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